A variety of targeted advertising opportunities
are available in the Salt Lake Convention & Visitors Bureau's
comprehensive, high-quality publications. First Tracks Publications has
been selected the partner for all of the publications for the Salt Lake
Convention & Visitors Bureau.
First Tracks is a well-established media group publishing 14 business and consumer magazines throughout the Western United States, including the award-winning Big Sky Journal, Tahoe Quarterly, and Utah’s new Wasatch Journal.
This strategic partnership will allow our publications to grow — keeping pace with our vibrant destination — and reach out with an even more compelling message about all the benefits local businesses have to offer.
What does this mean for you, the advertiser?
- Higher quality vehicles for your message
- More compelling content to engage potential customers
- Fresh new options to showcase specific businesses to a broader market
Brief descriptions of each of the publications are presented below. (Discounted rates are available to SLCVB members.)
Advertising Specifications [245 KB PDF]
Advertising Rates [118 KB PDF]
2007/08 Publication Schedule [243 KB PDF]
If you have questions or wish to request additional information, please contact:
Derek Swanson
derekswanson@thewasatchjournal.com
801-746-7067 ext. 302
801-979-8464 cell
Salt Lake Visitors Guide
view media kit >>
8-3/8 x 10-13/16, Full-color
Two issues per year
Annual distribution of 410,000 copies
The official visitor publication for the area, designed to showcase Salt Lake and the surrounding region. The Salt Lake Visitors Guide is an indispensable resource for visitors, helping them make the most of their stay. It is also the primary response piece for requests for information about Salt Lake received via telephone, mail, Web site, and e-mail. Advertising in the Guide is one of the best ways to attract visitors to your place of business.
Award of Distinction, The Communicator Awards 2003
Award of Excellence, The Communicator Awards 1999
Certificate of Excellence, WPA Maggie Awards 1999
Meeting Planner Guide
8-1/2 x 11, Full-color
Annual distribution of 6,000 copies
The region’s only media vehicle specifically targeted to
professional meeting planners. Top decision-makers worldwide rely on the
Meeting Planner Guide as an essential source of Salt Lake information on
meeting facilities, accommodations, and member services. Meeting
planners bring guests by the hundreds, and in some cases the thousands,
to Salt Lake. If convention and meeting delegates are important to your
business, the Meeting Planner Guide is the right publication for you.
Recipient of The Communicator 2004 Award of Distinction
Winner: Best Promotion from an Industry Supplier, Association Trends
2002 Publications Contest.
Recipient of the Crystal Award of Excellence in The Communicator
Awards 2000 Print Media competition.
Ski Salt Lake Vacation Planner
8-1/2 x 11, Full-color
Annual distribution of 40,000 copies
The Ski Salt Lake Vacation Planner is the premier promotional piece for the Salt Lake Convention & Visitors Bureau's ski marketing efforts. The publication features each of the four Salt Lake Resorts—Alta, Brighton, Snowbird, and Solitude—and a full-color map highlighting areas of the Salt Lake Valley. If securing individual and group ski business is important to the success of your business, the Ski Salt Lake Vacation Planner will help you reach this lucrative audience.
Recipient of the Crystal Award of Excellence in
The Communicator Awards 2004 Print Media competition.
Salt Lake Services Guide
5-1/2 x 8-1/2, spiral bound
Two issues per year
Annual distribution of 3,800 copies
Maximum Exposure. Minimum Cost. The Directory is an exclusive resource for convention and meeting planners, tour operators, travel agents, association executives, public officials, and Bureau members. The Salt Lake area’s “Yellow Pages” for the hospitality industry.
Salt Lake Genealogy Planner
8-1/2 x 11, Full-color
Annual distribution of 10,000 copies
The Salt Lake Genealogy Planner is the premier promotional piece for the Salt Lake Convention & Visitors Bureau's genealogy marketing efforts. The publication features the Family History Library, information about preparing for a research trip to Salt Lake, and a full-color map highlighting downtown and other areas of the Salt Lake Valley. If genealogy researchers are important to your business, the Salt Lake Genealogy Planner will help you capture your share of the market.